1 ECO CREDIT BambooPro represents 1 tonne of CO₂ equivalent sequestered with Environmental Projects made with Giant Bamboo Phyllostachis Edulis, which corresponds to approximately 2.5 square metres of agricultural land converted to bamboo plantation and cultivated for 7 years according to UNI PDR 156/2024 reference practice.
This data may vary depending on the characteristics of the Environmental Project and its duration (excluding those relating to the CO₂ seizure, which remain unchanged).
The GREEN commitment is now fundamental to define Corporate Social Responsibility (CSR), i.e. the voluntary integration by companies and organisations of social and environmental concerns into their operations.
With our Environmental Projects, your GREEN commitment will be transformed into concrete action towards the achievement of the environmental goals of sustainable development in the 2030 Agenda. This approach will enhance your Environmental, Social, and Corporate Governance (ESG), the assessment of a company's collective awareness of social and environmental factors.
The effects generated by these environmental initiatives also have an impact on the turnover of your business. Various studies show an increase in turnover of several percentage points as a result of a green corporate communication. (⁶)
This will give you a competitive advantage: for the same product/service, sustainability is a value that can make the difference when purchasing or choosing your partners.
In the Coop 2020 Report, 55 per cent of Italian respondents said that environmental sustainability was the most important factor in their purchasing choices, right after value for money.
The company's assumption of responsibility and commitment to reducing its impact creates a positive echo among its customers, partners and employees by improving awareness and loyalty.
Investments aimed at protecting our planet offer the opportunity to create initiatives to engage their customers.
Environmental impact is becoming a criterion when assessing which companies to direct their financing and investments towards.
According to Larry Fink, co-founder and chairman of BlackRock, the world's largest investment company,"companies with a long-term, well-articulated strategy to address the transition to net-zero emissions will stand out precisely because of their ability to inspire confidence in coping with this global transformation." (⁷)
Thanks to BambooPro, your company will become a real player in new processes that will position it in the market as a true green (not greenwashing!) economic player.
Greenwashing is the tendency of many companies to proclaim themselves to be environmentally sensitive, claiming to follow an environmentally sustainable working process through apparently green gimmicks.
Greenwashing means adhering to marketing gimmicks that invoke eco-sustainability (a term that has great appeal today) while hiding behind the terms of environmental sustainability and ethical process without actually doing anything to protect the environment.We do something else:
we implement real Italian Environmental Reforestation Projects.
To be Green for us means to develop a pathway in which companies realise a suitable number of plantations in order to mitigate their emissions.
We aim at eco-sustainability not as a promotional and misleading message, but as a virtuous Green pathway (as opposed to Greenwashing).
The benefits of this activity will be:
BambooPro certificates containing all environmental project data are translated into TOKEN and registered in BLOCKCHAIN
Bamboo plantations store up to 16 times more carbon than coniferous forests.(¹)
You can finance a BAMBOOPRO PROJECT promoted by the Consortium Bambù Italia (duration: 10-15-20-25-30 years).
BAMBOOPRO Projects generate CERTIFICATES to mitigate CO₂ emissions through the creation of OnlyMoso certified Italian plantations.
The amount of CO₂ absorbed was calculated by a leading Italian university in the fields of science and technology
Verification activities on plantations in relation to compliance with the requirements of the Cultivation Rules for plantations are carried out by Bureau Veritas Italia.
Our BLOCKCHAIN platform records every stage of the plantation’s development: from this, we generate (geographically identifiable) MITIGATION CERTIFICATES.
Green Branding & Storytelling: With us your Brand and your corporate commitment becomes truly GREEN. You can communicate this with a dedicated and customised MEDIA KIT.
1 Source:
The figure was extrapolated by comparing the ETH study with the research ‘Accounting for Carbon in Great Lakes Forests’ by Christina Dierkes
2 Source edizioniforcari.unive.it
Marketing and communication of sustainability A new competitive advantage between ethics and new business models
3 Source www.startmag.it
Why BlackRock is betting on the energy transition
Access your dedicated section to download your CERTIFICATES and your MEDIA KIT
(BLOCKCHAIN platform will be available soon)